Search engine optimization (SEO) is the process of improving a website’s visibility and search engine rankings. The goal is to increase the amount of unpaid traffic to a website from search engines.
- Keyword research: Understand what users are searching for and tailor content to meet their needs
- Technical SEO: Optimize a website’s technical aspects so search engines can crawl and index it properly
- Backlinks: Get links to your website from other sites to indicate your site’s authority
- Meta descriptions: Summarize a page’s content to encourage users to click on your result
- Content: Create high-quality content based on your keywords
- Page speed: Improve the speed of your pages
- Mobile: Optimize your website for mobile users
